Waleed Abu Eleiz is a seasoned business executive with over 20 years of experience in strategy, transformation, financial leadership, and business development. As the Founder and CEO of Uluru Consulting LLC, Waleed has established himself as a trusted advisor to global brands, helping businesses expand into international markets, optimize operations, and achieve sustainable growth.

Waleed’s career spans diverse industries, including healthcare, retail, fashion, F&B, Pharma and consulting. His expertise lies in crafting and implementing large-scale transformation strategies, driving operational efficiency, and negotiating complex franchise agreements. He has successfully guided companies across the Middle East, North Africa, and Australia through high-impact projects, earning a reputation for delivering measurable results.

A Certified Public Accountant (CPA) with a Bachelor of Commerce in Accounting from Macquarie University-Sydney, Waleed also holds certifications as a Strategy Innovator and KPI Professional. His accolades include speaking engagements at high-profile industry events, such as the Seamless Retail Summit and the CFO Strategies Forum MENA, where he has shared insights on strategy, transformation, and operational excellence.

Waleed’s multicultural background and his extensive international experience equip him with a unique perspective on global markets. His commitment to excellence is further reflected in his voluntary work with the NSW Down Syndrome Club, demonstrating his dedication to making a positive impact both professionally and personally.

Waleed is passionate about helping businesses realize their full potential through innovation, strategic planning, and operational leadership. He remains at the forefront of driving sustainable growth and fostering strong partnerships across industries and regions.